Four distributors signed to provide regional sales, expert system integration and local customer support for HARDATA “channel-in-a-box” (CiaB) video products.
THOUSAND OAKS, CA (March 13, 2013) – HARDATA, a developer of workflow efficiency solutions for the broadcast and entertainment industries, today announced it has signed agreements with several top worldwide distributors who will provide sales, system integration and customer support for its family of “channel-in-a-box” (CiaB) video products.
The new agreements are part of an expansion strategy that includes adding distributors worldwide to broaden its video systems sales channel.
Over the last two years, the company has branched into the video market with the HARDATA.Playout series of play-to-air channel-in-a-box solutions that offer commercial and enterprise broadcasters a comprehensive and easy-to-implement solution for managing digital and live content. HARDATA’s video solutions are designed to support all Western and Eastern languages and the gamut of widely used file formats.
The initial distribution firms that have signed on with HARDATA are significant players in several burgeoning markets for video, including EverTop Technology (Int’l) Limited for China, Sistemas Digitales en Audio y Video for Mexico, HD Vietnam for Vietnam and Cache-Media for the United Kingdom. These partners were selected by HARDATA for their deep market experience, as well as their ability to promote integrated solutions where the channel-in-a-box system can be teamed with other hardware and software for complete technology solutions.
The expansion of HARDATA’s distributor agreements comes just in time for the release of a complete new family of CiaB products to be revealed in early April at the National Association of Broadcasters (NAB) show in Las Vegas.
“We find ourselves in the enviable position of gearing up for rapid growth through innovative technology development and expanded production, which will create significant opportunities for our expanding roster of international distribution partners,” said Philip B. Cox, President and CEO of HARDATA. “Our new corporate strategy is to seek out the best and brightest global distributors – those with strong customer service and product integration capabilities who have proven themselves in the marketplace.”
For more information about HARDATA or to inquire about a possible distribution partnership in your market, please contact Philip B. Cox or visit the company’s website.
Thousand Oaks, CA (October 11, 2012) - HARDATA, an Argentina-based developer of workflow efficiency solutions for the broadcast and entertainment industries, announced the appointment of industry veteran Philip B. Cox as President and CEO. In an announcement to the staff last month, founders Gustavo Pesci and Gustavo Fayard explained that Mr. Cox’s initial charter is to establish a world headquarters office in the United States to oversee the company’s increased international distribution, manufacturing expansion and technology development.
Mr. Cox brings more than 40 years of corporate executive leadership experience with notable companies including CalAmp Inc., Signal Technology Corp., M/A-Com, Inc. and 360 Systems. He has deep experience with positioning technology companies for rapid growth, building sales organizations and international marketing.
HARDATA entered the digital market in 1997 with the introduction of products that supported the start-up of some of the world’s largest satellite networks. The company has been on a steady growth path as a result of enthusiastic acceptance of HARDATA’s standardized products including Dinesat, Satellite Control Technologies (SNC) and the HARDATA HDX Server. Today, an installed user-base of more than 3,000 radio stations rely on HARDATA technology to manage digital content distribution.
In the last two years the company branched into the video market with the introduction of several innovative products for television broadcasting. In 2011 HARDATA.TV (pronounced: hardata dot tv) was introduced. This play-to-air “channel-in-a-box” ecosystem offers commercial and enterprise broadcasters a comprehensive yet easy to implement solution for managing digital and live content.
According to Gustavo Pesci, chairman and founder, “With the successful launch of the HARDATA.TV ecosystem last year and a pipeline of new radio and television products, it became necessary to evolve our organization to support a global footprint. Philip Cox brings the high level leadership and international connections that we wanted, and he will be spearheading initiatives to expand HARDATA’S reach and manufacturing capacity.”
April 16, 2009 - When Daniel Villa, Technology Manager for the Golf Channel L.A., peered inside the building shell that was be Latin America’s first Spanish language golf channel, he saw architects, construction workers and the daunting challenge of transforming the empty space into a world-class production and broadcast center. And he knew exactly who to call to fast-track the project for a successful station launch. (MORE)
Golf Channel Latin America (GCLA) is the first broadcaster of Spanish-language golf programming for all of Latin America and Brazil, offering 24-hour continuous golf programming broadcasted exclusively on channel 616 of DirectTV and channel 105 of Cablevision Digital and Multichannel Digital. Mr. Villa was tasked with the technical assignment of building-out the station from scratch, and called on a proven partner - HARDATA, based in Buenos Aires - to engineer and develop the complete infrastructure, from transmission lines to satellite ground station to full digital video production facility.
Bare Walls to State-of-the-Art
The Golf channel’s 400 m2 broadcast center houses a 12-person production team along with four staff journalists for transmissions.
Most of the GCLA technical staff and the HARDATA engineering team were former colleagues at América TV, Channel 2 in Buenos Aires. “Our teams already knew each other and experienced success together,” Villa said. “We were confident in HARDATA’s ability to solve our engineering problems, and to also build our play-to-air system around a foundation of proven technology - the Hardata HDX automation platform and 360 Systems video servers.”
GCLA’s master control center is built on an optical fiber transmission backbone, and the heart of the all-digital production center is a pair of 360 Systems’ servers controlled by HARDATA’s HDX Video software.
Proven Technology Speeds Workflow
“The Image Server/HARDATA HDX combination gives us great flexibility in managing workflow,” Villa said. “The flow of content from satellite ingest to playout is fully automated. Because the Image Server is compatible with Final Cut Pro®, our production team can import program files directly from the server, then assemble and sequence playlists with the server’s interface. Play-to-air is fully automated by the HARDATA HDX, controlling the Image Server’s SDI output channels.”
Today, GCLA broadcasts up to 12 hours of regional programming daily in addition to Spanish-dubbed content from the USA Golf Channel. They also produce a weekly highlights show, El Resumen (The Summary) that airs on Sunday nights. GCLA holds the Latin American rights to broadcast PGA Tour, European Tour, Challenge Tour, European Senior Tour, Nationwide Tour, Champions Tour, and LPGA Tour events, along with live broadcasts of the international Ryder Cup, President’s Cup, and Solheim Cup matches.